Very often, kids toys are not the main products for advertisement within the ad marketing business. However, it’s only because the people don’t have sufficient time to promote these kids toys.

TV was definitely not the ideal medium, given the minimal time kids were actually exposed to it – an hour and a half during weekdays and four hours on Saturday mornings. Actual visits to the toy store are rare. Most visits ended up with parents rushing their kids into choosing a certain toy right there and then, where parents were supposed to listen and use the opportunity to learn about what the kid truly loves. Kids, provoked by the images in catalogs, turned into little monsters who only screamed and yelled for what they wanted.

Nowadays, there are more medium designed for kids, like their own dedicated TV channels, Internet, comics, console games, CDs, videos, supermarkets etc. Moreover, bags, clothes or even shoes are also used as the channels for advertising.

Does that mean, given all these information and ads, you kid is able to get the best gift ever for Christmas?

It is a fact that children can now choose from a wide variety of toys in the market. However, there is only a few toys, or maybe just one, that they really want. If this is the case, parents have to fight for the toy that their child and also millions of others kids wish for. This may be the worst experience for parents.

What is the one characteristic of this one to two toys that makes them stand out from the rest and make every single child on the planet crave for it? I would say ‘playability’ is what makes a toy successful.

Toys can stimulus the kids’ imaginations and improve their thinking processes. They can play with the toys for a whole day, no matter they are alone or with their friends. Hence, a toy with high playability can improve kids’ levels of imagination!

The power of play can make a kid crazy for a toy. That is to say, kids wish for a toy which they can play and have fun with. The number one Christmas toy allows kids to lose themselves in a virtual world and provides them a chance to start all over again from the beginning.

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